Is it getting time for your company to implement an email template for mobile readers? Don’t let the callouts of international trend watchers guide you. You can answer that question yourself.
A lot of numbers are going around on the web when you’re talking about mobile emails. According to the numerous trend predictions that pop up at the end of every year, the rise of mobile is written in the stars. But before you’re throwing away your current design, it’s not a waste of time to check your number of mobile readers. Because this number can be very different for every audience and market.
For that reason we’ve added the client report in Flexmail. In that report we gather the number of readers who really opened your message with a mobile device.
Of course we also give you some additional information. You can for example discover precisely which email client is most popular amongst your recipients. Are they mostly Outlook or Gmail readers? Or do they prefer an iPad?
But let’s take a closer look at the numbers. In a campaign we recently sent (image) you can see that around 8,5 per cent of the recipients looked at the message with a mobile device. That is starting to add up.
When we look even further, we can see that 3,56 per cent of the mobile readers uses an Pad to read the email. there is a lot discussion whether an iPad can be seen as a typical mobile device. The width of the screen can be compared to the width of a compact laptop. This means that the typical one-column structure that is advised for smartphones, isn’t immediately necessary for an iPad.
With the iPad also the mobile aspect is less important. The device is perfectly designed to accompany you when you’re on the road, but consumers usually use it at home. This means that people who open their emails using their iPad, usually do this after the working hours. And that also has consequences for the ideal time of sending.
Just as with smartphones, you use your fingers to operatie an iPad. A fingertip is less refined as a cursor. This means that you need to include more white space in your newsletter, with links that stand alone , rather than in text blocks.