In email marketing segmenation is the highest good. To do segmentation we use all the data that we can collect for a contact. An email address is no longer enough if you want to do email marketing the right way. Jan 3, 2014Michelle Dassen
Have you already made your resolutions for 2014? Maybe you’d like to go to bed earlier, quit smoking, or adopt a healthier lifestyle. But let’s be honest, every year those resolutions only last for a couple of weeks (days?). Changing your lifestyle is a difficult task, but it’s a lot easier to stick with email […]
It’s sometimes a nightmare for e-marketers: images that aren’t displayed as default in some email clients. Outlook is a stickler there and Google followed the same slope with Gmail. Safety was the favourite argument. Dec 13, 2013Ann Flipkens
The holiday season is approaching. It is one of the most exciting times for e-marketers. First, because the number of campaigns traditionally increases, but also because of the major competition: it is even more important to stand out. Nov 20, 2013Michelle Dassen
Do you have more than one product? Than you probably have more than one type of customer. If you look at the relevance principle, you can’t send a large group of contacts the same email. Especially when your range of products varies a lot. Oct 30, 2013Thomas Vangelooven
An email that moves? You can accomplish that by implementing a good old-fashioned animated gif in your email messages. Oct 25, 2013Michelle Dassen
We know the drill. A lot of email clients don’t automatically show the images in an email message. Of course you can set things right with the alt-tags. We make ends meet. That’s why we don’t want you to miss this great example. Jul 12, 2013Ann Flipkens
Yahoo is rolling out the recycling of old email addresses. This action starts with the return – bouncing is the more technical term – of all email account that are eligible for reuse. Jul 7, 2013Ann Flipkens
A family man is choosing a destination for his vacation. He has rented a cottage in the south for the family. They will travel with the family car. So this family man also books several hotel nights en route. Jun 25, 2013Ann Flipkens
You launch an email marketing campaign! And in the first following hours your email get conversion. And then slowly but surely the graph of the registered clicks moves towards the bottom. Jun 18, 2013Ann Flipkens
Email marketing is not just dropping a message in the inbox of a contact. It is all about attracting the attention of your reader. This attention should ultimately lead to the desired conversion. Jun 12, 2013Michelle Dassen
Step one, the reader reads the email. Step two, the reader clicks on the link. Step three, the reader of your email contributes to sales. This is the ideal situation. But during the second step, we usually drop a few elements. Jun 7, 2013Ann Flipkens