Email marketing is a quick tool. Quick sometimes means a little too fast. And even if you have a good check in place, it’s easy to miss a mistake when clicking on the send button. Sep 12, 2014Michelle Dassen
Lead scoring is a strategy that is increasingly gaining ground in the world of marketing. The principle is simple. All actions that your prospects, contacts and other relationships undertake are graded. A certain score then leads to a follow-up. Since email marketing thrives on the actions of the reader, this medium is also a perfect […]
You’ll often see them pass by. Email messages in which a promotional code tries to seduce the reader. Everyone agrees that it can greatly increase the conversion. Who doesn’t like a little benefit? The thing is that there are some basic rules you need to master to get the best results out of your promotional […]
The case that we bring you today is one that takes some empathy. Riederalm is a hotel at the foot of the slopes in the Austrian Leogang, not far from the famous Zell am See. This hotel gets the most visitors in the winter of course. Aug 8, 2014Thomas Vangelooven
Lots of email messages sent as a e-marketing campaign are coming from a no-Reply email address. When another sending address is chosen, it’s usually out of marketing considerations. Actual responses aren’t expected. Aug 4, 2014Ann Flipkens
Recently this email landed in our inbox. By just looking at it for a couple of seconds we saw that this one is an example that we should share with you. This email message from Thalys is brilliantly simple, and the details show that a lot of thought went into this message. We’ve made you […]
Email doesn’t always need to be a part of a large marketing campaign. When you take a look at all the automatic emails that are sent to clients and prospects, you’ll see that there are a lot of optimization opportunities. A sale in your store is the ideal moment to transfer from offline to online. […]
Using a template for your email marketing is a clever choice. It means that you can quickly and easily compose and send a professional-looking message. You also don’t need to worry about the conformity of branding and style. We’ve composed 5 question today that you need to ask yourself. The only goal? Making sure your […]
We’ve all met them, clients that are no longer engaged. They are no longer generating revenue and aren’t showing up in your shop anymore. With email marketing you can easily compose a message to wake up those hibernating clients. That’s what Ibis Hotels did right before the summer started. Jun 27, 2014Ann Flipkens
You probably already wondered when you’d best send out your email campaigns. In this new episode of Flexmail TV we give you our views on the myth of Tuesday and Thursday. Jun 25, 2014Michelle Dassen
Email marketing is the ideal instrument to send timely messages. And that without even moving a finger. If you have a working connection between the dates of your database and your email marketing platform, you can automatically go for a conversion. Jun 6, 2014Michelle Dassen
… in order to make sure you don’t show your contacts a big blooper. We got a real fail in our inbox this week. In response to the elections newspaper “De Tijd” wanted to promp their contacts to visit the website. And something went wrong there. May 30, 2014Ann Flipkens