Center Parcs is not a small player. With 4 parks they are the absolute market leader for short vacations in the United Kingdom. By using email marketing they aren’t directly trying to sell more vacations, but to get more return for every stay. May 25, 2014Ann Flipkens
It’s a discussion that a lot of e-mail marketers love to get involved in. Can you include an animated gif in an email message? Will that be a problem for the spam filters? And what will be the reaction of the recipient? In the case of Dell, not a bad reaction at all! May 16, […]
The Indianapolis Symphony Orchestra has put a lot of effort in collecting email addresses. Its mailing list had thousands of email contacts. But in spite of their large volume of addresses, they were getting very low conversions. Optimizing the subject line, the call to actions and the content in general didn’t change much. It was […]
Working with images in an email message is always a bit of a gamble. Especially if you want to wrap your entire message into one or several images. A lot of email clients don’t show the images by default. But there is a way to get that limitation out of the way. Apr 25, 2014Ann […]
Every email message is a wrapping for a call to action. We often put a lot of effort into creating relevant content that we put in the right place in the email message. But just as often we don’t take the time for the text in our button, that has to seduce your reader to […]
Is your subscription form not collecting enough subscribers? A lot of e-mail marketers are struggling with the same problem. In this episode of Flexmail TV we share with you our three best tips to get the most out of your subscription form. Apr 23, 2014Michelle Dassen
Automatically generated email messages are often used in email marketing. A subcription for a mailing list triggers an automated message. The fact that it’s your birthday is enough to receive an automated message in your inbox. Apr 16, 2014Michelle Dassen
We already expected as much, but the results of the Email Barometer, the Belgian national yearly email marketing report, confirm it. E-marketers count on a professional external email marketing platform to manage their email marketing. Apr 12, 2014Ann Flipkens
It happens easily. You fall on an interesting website that presents a fun newsletter. Let’s subscribe. And as it should be, our subscription was confirmed. Feb 20, 2014Ann Flipkens
Email marketing is always looking for conversion. We do that by designing a captivating email with a rock-solid call to action. But now we see a new trend pop up! Jan 25, 2014Ann Flipkens
Whether you’re a seasoned email marketing or you’re just starting out, everyone wants to gather as many new subscriptions as possible. But does the subscription form on your website entice your visitors enough to subscribe? With this checklist you can make sure it does! Jan 16, 2014Michelle Dassen
Segmentation is key for a great email marketing strategy. Because the more specific you can be when choosing your contacts for the content that you’re going to send out, the higher your chances at relevance are. Jan 10, 2014Thomas Vangelooven